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Rani Mukerji: I salute my husband’s courage

1 month ago 83

Pandemic changed the way we consumed content as OTT emerged as a strong player, giving theatres a run for their money. Recalling the shift,

Rani Mukerji

shared a personal story at FICCI Frames 2024.
She revealed, “Adi (

Aditya Chopra

) had these big films waiting to be released but pandemic happened and they were stalled. The films had to sustain the cost incurred in their making and filmmakers were under tremendous pressure to release them on OTT.

I saw my husband calm and composed. He said, these movies were made for theatres for audiences to enjoy so I will release them in theatres. He was offered huge money on OTT but he took a brave call and decided to wait. When these films were released, all flopped! The way the audience watched content around the pandemic and post that changed overnight. All his films failed at the Box office and everyone was in depression as it was a huge commercial setback. The conviction that Adi stood by, we thought some divine intervention will happen and he will be rewarded for his conviction of releasing films theatrically but that didn’t happen. Nothing worked for us until


happened. That film changed everything for Yash Raj films. Bhagwaan jab deta hai tab chappar phaad ke deta hai. He just tests your courage. Adi had that courage and I salute that.”
She concluded, “Filmmakers need to have faith in what they make. Pathaan stood the test of time. It opened the floodgates for people to go back to the cinema.”

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