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Late last year, Google introduced the “Dream Screen” feature for YouTube Shorts – this is a play on words on “green screen” and allows content creators to use AI generated images and videos as a background for their videos.
The company is building on this capability and will soon integrate its latest Veo 3 model into Shorts. This will allow creators to generate elaborate and fairly polished-looking video clips to use in their shorts with just a text prompt.
This was announced by YouTube CEO Neal Mohan while attending the Cannes Lions film festival. The integration is expected to go live later this summer.
Here is a demo of what Dream Screen can do right now:
Keep in mind that this feature was based on the older Veo 2 model. And now here’s what Veo 3 can do. Note that the AI model generated not just the visuals, but also all the sound effects and even the voices for the characters.
Mohan’s presentation at the Cannes Lions festival included some interesting numbers. YouTube Shorts launched in 2021 and is already averaging 200 billion views per day. Per. Day. Mind you, there are only 8 billion people on Earth.
Mohan said: “My bet for the next 20 years? Creators will flip formats, blend genres, and push deeper into the mainstream — as brand ambassadors, big business ventures and visionary storytellers. Communities will continue to surprise us with the power of their collective fandom. And cutting-edge AI technology will push the limits of human creativity.”
English (US)