Whiskey distillers cheer as EU, U.S. strike deal to avoid 50% tariff on exports to Europe

U.S. whiskey distillers are breathing a sigh of relief as they will avoid a looming 50% tax on shipments to Europe.

The European Union said Tuesday it would extend the suspension of tariffs on U.S. whiskey until March 31, 2025. The 50% levy, which came in the context of a broader steel and aluminum dispute between the U.S. and the European bloc, was set to take effect in the new year.

"For the past two years, the United States and European Union have been engaged in critically important negotiations," said U.S. Trade Representative Katherine Tai, who oversaw the deal. "Our goal is to forge a forward-looking arrangement that will allow us to join forces economically to incentivize fair and clean production and trade in the steel and aluminum sectors."

American whiskey makers found themselves in the middle of a trade dispute that started in 2018 after former President Donald Trump imposed tariffs on steel and aluminum. The EU responded with taxes on a variety of select U.S. products, as they aimed to apply pressure on politicians in Republican and swing states.

The EU initially set the whiskey tariff at 25%. American whiskey exports to the EU then plunged 20% from 2018 to 2021, falling from $552 million to $440 million, according to analysis by industry trade association Distilled Spirits Council of the U.S.

The measure was suspended in October 2022 as part of a mutual agreement to put the U.S. metals levies and EU tariffs on hold until Jan. 1 next year. They would have doubled to 50% at that time.

American whiskey exports to the EU increased 29% in 2022 compared to 2021, reaching pre-trade dispute levels of $566 million that year.

"I am glad the EU has announced that it is taking steps to join us in extending the time for these negotiations and will follow our recommendation by continuing to suspend its tariffs on U.S. products," Tai said.

In order to fulfill the agreement, the U.S. still needs to extend a suspension on steel and aluminum taxes to the E.U.

DISCUS also urged President Joe Biden to negotiate an end to tariff disputes.

"Until the threat of these tariffs returning is fully removed," DISCUS President and CEO Chris Swonger said. "The uncertainty will continue to restrict American Whiskey export growth in our most important international market."