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Samsung experimented with the Galaxy S25 Edge – the light, slender flagship could have changed the course of Galaxy S design. But it seems that Samsung has misread the market and insiders are reporting disappointing sales for the Edge.
New phones are expected to have good sales during the first three months of availability, say the insiders. The Galaxy S25 Edge, which only launched at the end of May, has sold fewer units than expected and Samsung has reportedly lowered the production targets for it.
There was talk that next year the Edge will replace the Plus in the Galaxy S26 series. The Plus has historically been the weakest seller of the trio – we saw it this year, last year and the year before that too.
We can understand why Samsung would want to shake things up and find a better-selling model, but the Edge isn’t it – at least not this generation. It’s not yet clear whether Samsung will change course for 2026 or whether it will give the Edge design another shot.
Before that decision is made, the company has to deal with its foldable line-up. Insiders speaking to The Elec claim that Samsung will front-load the production of Galaxy Z7 foldables for the US market – it will manufacture 600,000 units this month, up from the original plan of 400,000 units. This is to get ahead of tariffs that will affect the price of units sold in the US.
This will eat into the production numbers for the global market, at least for this month – production will gradually increase in July. The original plan was to manufacture 1.34 million foldables, 630,000 of which would have been Galaxy Z Fold7 units.
English (US)