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Prime Day is here, though it’s a bit of a misnomer – it’s actually four days. So, you have some time to consider your options, assuming stocks last, of course. To help you out, we’ve picked out the best smartphone deals on Amazon UK and grouped them into categories.
Flagships
Flagships come in two flavors, big and small, with most models going in the former category. We’re talking about phones like the Samsung Galaxy S25 Ultra, which has an expansive 6.9” screen for the S Pen, plus a quad camera with two telephoto modules.
One of its main rivals is the Google Pixel 9 Pro XL. Both Google and Samsung have characteristic image processing and their UIs are similarly distinct. You can check out our Pixel 9 Pro XL vs. Galaxy S25 Ultra article for a detailed comparison.
The OnePlus 13 is equipped with Hasselblad cameras and a powerful 6,000mAh battery with fast 100W wired/50W wireless charging. Here’s the OnePlus 13 vs. Galaxy S25 Ultra head-to-head article for a closer look at the strengths and weaknesses of both phones.
While it’s styled like a gaming phone – and it has tons of gaming phone features – the RedMagic 10S Pro is one of the most powerful Androids on the market and it has a large 6.85” display with a UD camera, plus a huge 7,050mAh battery with fast 80W charging. The camera setup isn’t bad, it’s just not competitive with the flagships above. But everything else is.
Now for the small flavor of flagships. Unfortunately, the iPhone 16 Pro is not part of Prime Day, so we jump straight to the Samsung Galaxy S25. The vanilla series only gets a trickle of upgrades, the most recent ones being an LTPO display and 12GB of RAM.
The Google Pixel 9 Pro has a camera on par with the Pro XL, unlike the S25 and S25 Ultra. Here’s how the Pixel 9 Pro compares with the 9 Pro XL, by the way.
£400 to £650
The Xiaomi 14T Pro is powered by the Dimensity 9300+, a flagship chip from last year. It has a great 6.67” 1220p+ 12-bit display with 144Hz refresh rate and a 50+50+12MP camera with a 50MP 2.6x/60mm telephoto lens. It also has a 5,000mAh battery – a bit small, but it offers fast 120W and 50W wireless charging.
The Samsung Galaxy S24 FE also uses a flagship chip from last year, the Exynos 2400e is a dialed back version of the S24 chip, though still quite fast. The 6.7” display has only 1080p+ resolution and basic HDR support. Plus, the 4,700mAh battery is smaller and much slower to charge at 25W/15W. It has a triple camera too, 50+8+12MP, but the 8MP 3x/75mm lens is low on resolution. On the plus side, you get DeX (with a USB-C 3.2 port) and 6 more OS upgrades (the phone recently got Android 15).
The Google Pixel 9 is the only phone here over £600 and it skews the category – the Tensor G4 is no match for the Dimensity or Exynos and there’s no telephoto lens on this one. At least the 50MP main has a large 1/1.31” sensor and the ultra-wide has 48MP resolution. That said, the 4,700mAh battery with 27W/15W charging is similar to the S24 FE – disappointing. At least you also get 6 more OS updates straight from Google and who knows, maybe Android 16 will enable desktop mode through the USB-C 3.2 port.
The Apple iPhone 16e is also pretty expensive for what it offers – £500 for a phone with a single camera! It is the cheapest new iPhone, though, and the Apple A18 will age slower than the Tensor. The 4,005mAh battery is on the small side and it offers magnetless wireless charging, which keeps you out of the MagSafe ecosystem (you could get a case that fixes that, though).
The Google Pixel 9a is also fairly small and at least it gives you a 13MP ultra-wide camera to go with the 48MP main. The 5,100mAh battery is bigger, but the 23W/7.5W charging is not terribly impressive either. The 9a uses the same Tensor G4 chip as the other 9-series models – it’s not great, but it’s the best that Google has for now.
£200 to £400
The Nothing Phone (3a) Pro is a rare sub-£400 device with a periscope – a solid 50MP 3x/70mm module with OIS at that. IT also has a 50MP main (1/1.56”, OIS) and an 8MP ultra-wide on the back, plus a 50MP camera on the front. The 6.77” 120Hz OLED display is good too, as is the 5,000mAh battery with 50W charging. The Snapdragon 7s Gen 3 is a bit underpowered in this price range, but something had to give. The same goes for the IP64 rating.
You can have the same Snapdragon 7s Gen 3 chip, same display and battery for £100 less with the regular Nothing Phone (3a). The cameras are mostly the same too, except the telephoto module is dropped down to a 50MP 2x/50mm setup with no OIS. Here is a detailed Nothing Phone (3a) vs. (3a) Pro comparison for a closer look.
The Poco F7 Pro is essentially the same price as the (3a) Pro but brings the powerful Snapdragon 8 Gen 3 to the table, plus a sharp 6.67” 1440p+ display with 12-bit colors. It has a proper IP68 rating and a 6,000mAh battery with 90W charging. Something had to give, however, and here it is the camera – the 50MP 1/1.55” main with OIS is capable enough, but the 8MP ultra-wide is basic and there is no telephoto module.
The vanilla Poco F7 also has a powerful chip at its heart, the Snapdragon 8s Gen 4 slots in behind the 8 Gen 3 in terms of performance. The 6.83” display is larger but has a lower resolution (1280p+), the battery is larger too at 6,500mAh (90W charging). The camera is basically the same as on the Pro. Here is a more detailed look into how the Poco F7 and F7 Pro compare.
The Samsung Galaxy A56 runs on the Exynos 1580 chipset – it beats the Snapdragon 7s Gen 3, but it is no match for the 8-series chips. You will be getting 6 OS updates with the latest One UI versions and the 5,000mAh battery supports 45W charging – not fast, but faster than what the S25 has.
The Samsung Galaxy A36 has a less premium build with its plastic frame and less performance with the Snapdragon 6 Gen 3. Those aren’t the only differences either, here is a more detailed comparison.
The Poco X7 Pro is equipped with the Dimensity 8400 Ultra, which comes surprisingly close to the Snapdragon 8s Gen 3 – in other words, it trounces the Exynos 1580 and Snapdragon 7s Gen 3. Plus, the 6.67” 12-bit 1220p+ display is a high quality panel and you get an IP69 rating (compared to IP67 on the Galaxy A phones). The 50+8MP camera is nothing special, but the 6,000mAh battery with 90W charging is larger and faster than average.
The Motorola Edge 60 sacrifices some performance for looks – that curved 6.67” 1220p+ OLED display and vegan leather back make it feel more premium than it is. The plastic frame isn’t great, but the IP69 rating is. Plus, the phone is equipped with a 50MP main camera (1/1.56”, OIS), 50MP ultra-wide and even a 10MP 3x/73mm telephoto. Image processing needs work, though. The 5,200mAh battery with 68W charging offers good endurance and fast charging. That Dimensity 7300 is underwhelming, there’s no other way to put it.
Sub-£200
The Redmi Note 14 Pro is just over the £200 mark, but we’ll let it slide because of that 200MP main camera. The 6.67” 12-bit 1220p+ display also feels out of place in this category for how good it is. On the other hand, the Dimensity 7300 Ultra and plastic frame feel just right for this price. It’s not all bad, though, the front is Gorilla Glass Victus 2 and the phone is rated IP68.
The Honor 400 Lite has a 108MP camera (and a 5MP ultra-wide, more basic than even the 8MP unit on the Redmi). This model is rated IP65 and has a 5,230mAh battery with 35W charging (vs. 5,110mAh and 45W for the Redmi).
The CMF Phone 2 Pro has a 50MP main camera and a 50MP 2x/50mm telephoto module, plus an 8MP ultra-wide. A tele lens was rare in the over £200 segment and it is even rarer below £200. The Dimensity 7300 Pro and a promise of 3 OS upgrades aren’t great, neither is the IP54 rating, but you get expandable storage and a 5,000mAh battery with 33W charging. That’s pretty good value.
The CMF Phone 1 is still around, though probably not worth the £35 you’ll save by choosing it. It has essentially the same chipset and a similar screen (6.67 vs. 6.77 120Hz OLED), though the 2 Pro panel is brighter (3,000 nits vs. 2,000 nits) and has HDR10+. The original CMF phone doesn’t even have an ultra-wide camera, never mind a telephoto lens.
The Motorola Moto G85 has a curved 6.67” 10-bit 120Hz OLED display with 1080p+ resolution. That and the vegan leather on the back make it feel fancy. Appearances aside, there is a snapdragon 6s Gen 3 chip, expandable storage, a 50+8MP camera and a 5,000mAh battery with 30W charging.
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