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Taylor Swift has once again sent her fans into a frenzy, and this time, it’s all about a cryptic build-up to the American Music Awards (AMAs) on May 26, 2025. The pop sensation known for her genius-level use of easter eggs and hidden meanings has Swifties convinced that something massive is coming. Whether it’s her next studio album or a personal announcement involving her relationship with NFL star Travis Kelce, theories are swirling, and the countdown is on.
Hints spark theories about album 12
Recently, fans discovered a curious detail on Swift’s official online store. The site’s navigation menu features four main categories: Apparel, Music, Accessories, and Sale. When you put together the first letters of each, it spells out AMAS—an obvious nod to the upcoming awards ceremony. But that’s not all.Digging deeper, fans noted that 12 products are currently on sale for 26% off. Swift has released 11 studio albums so far, so fans are speculating that the number 12 hints at a new album, possibly titled or themed around her twelfth era. The number 26, of course, aligns perfectly with the date of the AMAs, May 26, that is adding more fuel to the fire.
Could a wedding announcement be on the cards?
While some fans are locked into the idea of Reputation (Taylor’s Version) finally dropping, others are reading into recent moves by Travis Kelce. As reported by Page Six, the Kansas City Chiefs star showed up at the Amazon Upfronts 2025 in a blue Marni tee featuring a massive wedding cake graphic. The bold style choice immediately sent Swifties into overdrive, wondering if it was a cheeky signal about a possible engagement or wedding announcement.
Only time will tell...Despite the storm of speculation, neither Swift nor Kelce has confirmed any of the theories. For now, all the fans are bracing for what could be a night of surprises at the AMAs. Whether it’s a long-awaited album drop or a life-changing personal reveal, one thing is certain—Taylor Swift knows exactly how to keep the world watching.
English (US)