Dubai Duty Free posts a record Dh4.118 billion ($1.12 billion) in H1 sales, buoyed by strong perfume, confectionery and luxury goods performance, with new boutiques planned for later this year.
Dubai Duty Free reported a record-breaking revenue of Dh4.118 billion ($1.12 billion) for the first half of 2025, marking a 5.34% year-on-year increase. This performance surpasses the previous half-year record by nearly Dh209 million ($57 million), underlining strong travel demand through Dubai International Airport and the retailer’s expanding luxury offering.Sales Boosted by Travel Season and Passenger Spending
Top-Performing Product Categories in H1 2025
Dubai Duty Free’s top five sales categories remained consistent, with notable growth across most segments:
- Perfumes: Dh744.24 million ($203 million; 18% of total revenue, up 5%)
- Beverages: Dh513.37 million ($140 million)
- Cigarettes & Tobacco: Dh439.91 million ($120 million; up 12.24%)
- Gold: Dh416.90 million ($114 million; 10.12% of total revenue, up 6.14%)
- Confectionery: Dh412.52 million ($112 million; up 62.70%, accounting for 10% of revenue)
Other highlights:
- Cosmetics: Dh201.51 million ($55 million; up 3.36%, 4.89% of revenue)
Terminal and Regional Sales Growth
- Terminal 3: +6.37%
- Terminal 1: +5.25%
Positive growth was recorded across major passenger regions:
- Europe: +16.89%
- Middle East: +8.15%
- Russia: +4.41%
- Indian Subcontinent: +1.02%
Looking Ahead: Expansion and Luxury Retail Focus
“Plans are very much in place for the opening of three luxury boutiques in Terminal 3 Concourse A including Louis Vuitton, Chanel and Cartier.” These additions support Dubai Duty Free’s strategy to enhance its luxury retail presence, targeting both regional and international travellers.