MS Dhoni (Photo by Clive Mason/Getty Images)
MS Dhoni, former captain of the Indian cricket team, has submitted a trademark application for 'CAPTAIN COOL', a nickname that reflects his composed leadership style on the cricket field.The Trade Marks Registry shows the application status as 'accepted and advertised', with publication in the official trademark journal on June 16.
The filing was made on June 5.The trademark registration falls under categories covering sports training, facilities, coaching and related services.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!Dhoni was unavailable for immediate comment on this development.Another entity, Prabha Skill Sports (OPC) Pvt Ltd, had previously filed for the same phrase, with their application currently showing 'rectification filed' status.Dhoni has recently been selected for the ICC Hall of Fame class of 2025, joining notable cricketers like Matthew Hayden from Australia and Hashim Amla from South Africa.
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"Celebrated for his calm under pressure and unmatched tactical nous, but also a trailblazer in the shorter formats, MS Dhoni's legacy as one of the game's greatest finishers, leaders and wicketkeepers has been honoured with his induction into the ICC Cricket Hall of Fame," the ICC statement had said.
The ICC praised Dhoni's achievements, noting his excellence went beyond statistics to include "extraordinary consistency, fitness and longevity".MS Dhoni’s captaincy of Team India marked a golden era defined by calm leadership, sharp instincts, and historic triumphs.
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Taking over in 2007, Dhoni led India to victory in the inaugural T20 World Cup, followed by the 2011 ODI World Cup and the 2013 Champions Trophy — making him the only captain to win all three ICC white-ball trophies. Known for backing his players, trusting his gut in high-pressure moments, and maintaining an unflappable demeanour, Dhoni reshaped India’s cricketing identity. Under his stewardship, India also briefly reached the No. 1 spot in Test rankings, cementing his legacy as one of the most successful and influential leaders in the game’s history.