Art meets AI in Qatar: Curates personalised museum tours and guides visitors in real-time

Qatar Museums has launched the QM AI Art Tour, a groundbreaking digital experience powered by artificial intelligence that offers visitors a personalised journey through Qatar’s museums, heritage sites, and public art installations.

This marks the region’s first real-world AI art tour and reflects Qatar’s growing emphasis on cultural innovation and digital accessibility. Developed in partnership with the Ministry of Communications and Information Technology (MCIT), the initiative supports Qatar’s Digital Agenda 2030 by integrating cutting-edge technology into the nation’s cultural landscape.

How the AI Art Tour Works

Visitors begin the experience by chatting with an AI Art Specialist, who asks questions about their personal preferences and interests.

Based on these inputs, the AI curates a custom route featuring handpicked locations and artworks across Doha, offering a deeply personalised art journey. The AI assistant remains available throughout the tour to answer questions, share insights, and provide navigation support transforming the entire experience into an interactive, intuitive cultural conversation.

Leaders Highlight Vision for Cultural Technology

Mohammed Al Rumaihi, CEO of Qatar Museums, described the project as a union of tradition and technology.

“By using artificial intelligence to deepen cultural engagement, we are not only increasing accessibility to Qatar’s diverse art landscape, but also building meaningful, personal connections between our audiences and the stories we tell through art,” he said in a public statement. Assistant Undersecretary of Digital Industry Affairs at MCIT, Reem Al Mansoori, noted that AI is no longer just a support tool but a transformative force across sectors. “We are pleased to collaborate with Qatar Museums on launching the first real-world AI use case as part of our strategic partnership with Scale AI,” she said, referring to a national effort to expand AI-driven solutions across government and semi-government sectors over the next five years.

Part of a Larger Cultural Celebration

The AI Art Tour coincides with the 20th anniversary of Qatar Museums and is a key element of Evolution Nation, an 18-month initiative that celebrates 50 years of Qatar’s cultural journey. Curated by Qatar Creates, the national cultural movement, Evolution Nation aims to position Qatar as a global hub for art, culture, and creativity while recognising the country’s longstanding commitment to heritage and innovation.