3.5 lakh views for EC voter outreach song in first week; creative brain Subhash Ghai says politically-inclined celebrities kept out of video

1 month ago 21

As movies like Shahrukh Khan’s ‘comeback’ vehicle Pathaan draw crowds to the cinema halls, the Election Commission of India is using the intermission breather to communicate with the “reluctant” voter on the power and significance of their vote and ensure that the next general election draws similar crowds to the polling stations.

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3. 3.5 lakh views for EC voter outreach song in first week; creative brain Subhash Ghai says politically-inclined celebrities kept out of video